Customer Relation Management:
There are many reasons why organisations invest in a new CRM strategy. Professionally implemented CRM systems deliver many benefits for sales, marketing, service and other teams.
·
Decision
making is nimble and well informed supported
by real-time CRM reporting across all business areas.
·
Effective
time management as
CRM prompts users to follow up on activities and automates alerts when
important events occur, or if actions are missed.
·
Higher
quality lead generation from
marketing activities by leveraging CRM customer segmentation to send targeted
campaigns and personalised messages that resonate.
·
Pipeline
reports are trusted and
are used as the basis for reliable sales and production forecasts to
predictably manage cash flow.
·
Performance
hotspots are quickly identified enabling
timely action to be taken to correct issues and reward outstanding achievers. The
value of each client relationship is understood ensuring that
resources are prioritised to protect the most profitable accounts.
·
Process
automation replaces repetitive manual tasks by cutting admin work and eliminating
duplication so teams can focus on profitable activity.
·
Improved
customer experience as
everyone has access to complete relationship detail wherever they work to
engage with clients and deliver amazing service.
·
Communication
is strength. Shared
diaries, team calendars and service schedules give everyone clear visibility of
individual activities.
·
CRM
integrates with finance and other back-office applications to connect processes and remove double
handling of tasks.
·
Users
can instantly check order histories to
understand customer buying patterns and identify new selling opportunities.
·
Email
marketing actions are reported in CRM so
hot prospects are immediately identified and routed to sales teams.
·
Do
business anywhere by
having reliable access to all the client, sales and relationship detail you
need using CRM apps in mobile and table devices.